Responsible shopping is an important part of social entrepreneurship, in my opinion. Social enterprise is about taking business skills and applying them to social problems. It is looking at social responsibility of the business to it’s community. I think responsible shopping is an extension of that. It allows your personal activity of shopping to contribute to social causes, too.
The team at Roozt.com are intending to get into some interesting things in the world of social entrepreneurship. Their tagline is that they are the “Hatchery of Responsible Shopping!” From their website, you can see that their aim is to connect consumers with socially responsible companies and products.
Here’s a little bit more about Roozt, especially about their goals and vision to help out social entrepreneurs who want to be involved in social responsibility:
“Our goal at ROOZT is to empower and inspire Social Entrepreneurs to succeed. Bloomberg estimates there are over 30,000 Social Entrepreneurship ventures nationwide. These ventures have no single avenue for advertisement and unification. In a nutshell that’s what we’re creating at ROOZT. There are countless companies with amazing products and amazing missions but no outlet to get a public spotlight. Through our deal of the day we can highlight products from responsible vendors and offer unbeatable deals at the same time. We have four strict criteria for qualifying companies we work with. They must: have ethical business practices, be community conscious, environmentally friendly to the highest standards, and have a strong philanthropic mission. These qualities help us make sure the people we’re working with are as passionate about social entrepreneurship as we are.”
Check out Roozt Blog now.
Getting Into Responsible Shopping http://goo.gl/fb/kSdOs #socent
Wooo ROOZT in the media again! RT @MatthewAlberto: Getting Into Responsible Shopping ##socent http://bit.ly/bQ70v9
RT @MatthewAlberto: Getting Into Responsible Shopping ##socent http://bit.ly/bQ70v9
RT @MatthewAlberto: Getting Into Responsible Shopping ##socent http://bit.ly/bQ70v9
RT @Entrepreneur411: RT @MatthewAlberto: Getting Into Responsible Shopping ##socent http://bit.ly/bQ70v9
hey, nice blog…really like it and added to bookmarks. keep up with good work
I left some comments at an older post
http://matthewalberto.com/2010/07/the-heroic-adventure-of-the-social-entrepreneur/
Great idea! Challenging to get behind the marketing facade of the 30,000 businesses and see what is really happening in order to make sure that these businesses have “real” ethical practices. In short, probably hard to verify the standards but an excellent way to facilitate good-feel shopping. Thanks.
Hey David,
Thanks for your feedback. Yeah, I guess that there are just so many businesses out there and it can be difficult for consumers to find the true gems of ethical businesses.
There are certifications that some ethical businesses can get to demonstrate their genuine cause, but some certifications can be costly and a hassle, especially for startups.
Cheers – Matthew