Digital Divide Data (DDD) is an innovative and internationally acclaimed social enterprise that has recently been awarded a social enterprise funding grant format he Rockefeller Foundation to bring its social enterprise model to Kenya.
The grant is part of the Rockefeller Foundation’s Poverty Reduction Through Information and Digital Employment (PRIDE) program, which focuses on the African continent to create and develop impact sourcing. PRIDE supports programs to create employment for the poor by establishing meaningful jobs in the IT industry. DDD will invest the grant into IT services businesses that create jobs for Kenyan youth by training and employing 300 youth form slum areas in Nairobi.
The business process outsourcing (BPO) industry in developing countries focuses on hiring highly educated youth form the more successful segments of the population in Asia and Africa, whereas the Rockefeller Foundation focuses on developing a new arm of the BPO industry called impact sourcing to benefit poor and marginalized populations