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The development group Mercy Corps in Indonesia started a social business last year after it realized that its programs to educate mothers about nutrition were not changing what they fed to their children.
The problem was that healthy food was more expensive, and many families in Jakarta have no place to cook it. So they buy their children the cheapest street food, which is usually either sweet or deep fried. The social business Kedai Balitaku, or KeBal for short, aims to open a chain of street carts that sell low-priced and healthy food for children.
KeBal exists primarily to achieve a social goal, and it’s easy to see why this business model has become such a popular strategy for attacking the problems of the poor. The notion that charity creates dependency and without the discipline of the market it often doesn’t work, coupled with the need for social projects to be self-funding, has led to the rise of the social business model in places like Indonesia.
How Social Business Can Be Profitable http://goo.gl/fb/dNs1R #socent
How Social Business Can Be Profitable http://goo.gl/fb/dNs1R #socent
RT @MatthewAlberto: How Social Business Can Be Profitable http://goo.gl/fb/dNs1R #socent: RT @MatthewAlberto: Ho… http://bit.ly/jDLUcP