3 Tips for Community Based Social Marketing

1. Tips for Community Based Social Marketing

Community based social marketing is a useful tool to effectively communicate sustainable behavior messages to the public. It goes beyond conventional education and marketing efforts with its focus on fostering social change. Community based social marketing developed from social science research which demonstrated that the most effective social change initiatives started at the community level.

These efforts will remove barriers to positive behaviors while increasing the positive benefits associated with the behavior changes. The efforts should involve direct contact with the public at the community level for maximum impact.

There are four steps to community-based social marketing campaigns. The first is to identify and costs and benefits to a given activity, and the second is to develop a strategy that utilizes effective tools to change behavior. The third step is to pilot the strategy and the fourth step is to evaluate the impact following implementation.

2. Sample Social Marketing Plan Template

A social marketing plan template sample follows a basic outline that is easy to build on. This outline begins with a product which can be a behavior, such as environmental responsibility.

In the case of a behavior, the product also includes the specific conduct which would result in the desired outcome of environmental sustainability. The product can further be broken down into a core contribution to environmental protection,an actual (practical) approach to the goal such as saving paint, and an augmented product such as no-drip paints which would reduce waste.

The next bullet-point in the template would deal with the means by which a target group can be persuaded to change their behavior. This incorporates educational efforts and economic persuasion. Organizations must look at the price of the campaign from the perspective of the target audience, and seek to limit the costs to the desired behavior while increasing its benefits.

3. Intro to Facebook Social Marketing

As more communities are going online, social marketing online becomes significant for good causes.

It’s easy for nonprofits to get started with Facebook social marketing. The first thing to do is complete a profile on the site and add links to your main website, blog and other social networking sites. Next, it helps to survey your staff and find those with the most social networking expertise to manage the Facebook campaign.

Encourage all interested staff to join the effort and contribute to the page content, as well as to join Facebook themselves and link to the new page. The next step is to build your base of friends which share related interests, and you can do this by participating in online conversations on individual profiles or the pages of other related organizations. Creating a fan page to represent your organization is another important step toward building your brand on Facebook. You should use this page to add content on your organization and provide fans with updates, as well as create Facebook ads.

Be Sociable, Share!

• 

Related posts:

1. Tips on Marketing With Social Media
2. 3 Tips on Using Social Media for Marketing
3. 3 Ways to Improve Your Social Marketing
4. 2 Social Media Marketing Tips for Small Organizations
5. Not for Profit Marketing Tips