Altimeter Social Marketing Analytics

108 Glossy Black Comment Bubble Social Media Icons [Photo by webtreats] (CC BY-SA 3.0)

The Altimeter social marketing analytics system is a collaborative effort to develop a framework for measuring the rapidly evolving social media marketing space.

The effort has produced a comprehensive methodology based on the insights of influential experts in the space. The framework allows for accurate measurement of social media return on investment, and global marketers are embracing this system as a useful yardstick for their campaigns. Without an accurate measurement strategy, organizations run the risk of being unable to improve their efforts or justify their social media investments.

The Altimeter framework includes metrics for business objectives and key performance indicators. This framework is focused on business impact and the bottom line. The framework provides a common denominator for measuring converted leads, sales from social media channels and the effectiveness of KPI formulas.

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