There is no debating that social media marketing is a hot topic, but there is some debate about best social marketing practice in this rapidly evolving field.
There are some basics upon which most experts can agree, though, such as the need to start with a plan rather than with tactics. Building a social media road map that clearly defines audience, strategy, objectives, tools and metrics is key. A successful social media campaign requires active listening and engagement with consumers on a personal level.
This is less about direct selling than it is about building relationships, but the bottom line results will be an increase in sales if it’s done well. Social media campaigns require a significant commitment of time and resources to be successful, so it’s important to budget labor hours and plan for scalability.
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