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A good social marketing definition goes beyond just the social networks that marketers seek to leverage. Today, more social marketers are using the term to refer to a broad range of concepts.
While historically it has been used to describe a set a of tools for behavioral change and social impact, today social media marketing also reefers to digital marketing initiatives which encourage consumer behaviors that target economic outcomes. This new field has a lot of potential, both in terms of marketing on the established social networks like Facebook and in the development of proprietary social networks for individual brands.
The advantages of proprietary social networks are that they offer a greater potential for developing affinity and conversion. There are many major brands today which are learning how to take advantages of social marketing principles to drive brand recognition and growth, and much can be learned from studying examples like While Foods and Southwest.
Social Marketing Definition: A good social marketing definition goes beyond just the social networks that market… http://t.co/KJjK18yM
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