Social Marketing Guru Chris Brogan

Chris Brogan [Photo by ronploof] (CC BY-SA 3.0)

Social marketing guru Chris Brogan has some words of advice for marketers everywhere.

Specifically, he has three words of advice to inspire marketers in 2011: Reinvest, Package and Flow.

Chris expands on these words with a guide to innovation, where he discusses how to find truly innovative ideas and how to pursue these aggressively. He discusses implementation of innovative ideas and how to amplify the impact of all your marketing actions, including how to share them with others to spread your impact.

Social marketing gurus like Chris are in high demand today, so much so that two major car makers are fighting over one Jon Beebe, the force behind the innovative Ford Fiesta Movement social media campaign. Beebe has switched sides and will join forces with GM to help bolster their upcoming social media and mobile marketing campaigns.

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Related posts:

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  2. Improving Social Marketing Ads
  3. Cause-Related Marketing: Your Product is Your Social Cause
  4. Social Marketing Expert Training
  5. Social Marketing for Nonprofits is the Wave of the Future

Buy Matthew's Book About Social Entrepreneurship

Change the World 2.0: How to Be a Social Entrepreneur Online by Matthew Alberto aims to help you become a social entrepreneur today using the power of the internet, thereby leveraging the power of technology and business to create social impact. The kinds of internet Web 2.0 technologies that social entrepreneurs must take advantage of today, include blogging, video marketing, social networking, SEO, and many others, each of which are discussed in the book. Several case studies are provided of social enterprises, especially those that use the internet to propel their cause, including TOMs, Kiva, SamaSource and Better World Books.

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