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Social marketing management for social change is an essential element of any successful campaign. When managing social marketing campaigns, it’s important to retain the sense of passion and creativity which originally sparked the movement.
Micro management can reduce or eliminate these important elements and give an anesthetic quality to the campaign which will undermine all your efforts. Creativity is an important force for solving the most difficult challenges, and it should be promoted rather than squashed by too much management.
It’s important to remain creative, flexible and courageous in your social marketing efforts, and never forget the primary goals you are trying to achieve. If this means shaking up your professional networks and the sources of inspiration then so be it. You should be willing to do whatever it takes to engender a courageous and risk-taking approach to your marketing efforts.
Social Marketing Management for Social Change http://t.co/ii8Vkkg #socent
Social Marketing Management for Social Change: Social marketing management for social change is an essential ele… http://t.co/ZGSAo5q