Social marketing topics use involve the use of commercial marketing tools to engage with consumers and persuade them to change their behavior for social good.
Social marketing is applicable to a wide variety of public health topics, and social marketers employ advanced market research to identify the most appropriate behavioral targets that would be amenable to change. Social marketing programs have a good track record of delivering social change in the areas of education, safety, public health and environmental sustainability for over three decades. An important book on the subject is called “Social Marketing: Influencing Behaviors for Good.” It is a definitive book on the subject which provides an introduction to the core principles as well as practical tools and plenty of case studies to inspire social marketers in every field.
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