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A standard social marketing model is targeted to changing public behavior in a positive way. This model can employ various methods to achieve this goal, which usually fall somewhere between education and coercion.
Education attempts to appeal to people’s rationality with facts that can persuade them to change behavior, while coercion tries to force people to adopt a given behavior with threats. Social marketing uses commercial marketing methods to encourage social change by going beyond just education to appeal to core values of a target audience.
Social marketing relies on emotional appeals and psychological research to move people towards positive behaviors. Social marketing benefits both the individuals adopting the behaviors and society as a whole, rather than the organization doing the marketing. It differs from cause marketing, but may incorporate some cause marketing techniques in a social marketing campaign.
Standard Social Marketing Model: A standard social marketing model is targeted to changing public behavior in a … http://t.co/OJqJtYZ
Standard Social Marketing Model http://t.co/PkYts1F #socent