Facebook marketing for charities can make it easy for even the smallest organizations to find more support. Social networking sites like Facebook provide a unique opportunity for charities to build support with little cash investment required.
These platforms are fast becoming the key channel through which nonprofits engage with the public and encourage donations and awareness. However, research has indicated that online technology is most effective as a communication tool rather than as a fundraising tool. Building relationships is key for any charity, and the “like” button on Facebook is one of the most effective ways to do this.
The “like” button is powerful because it allows users to give a virtual thumbs up to a nonprofit with little effort. This feature helps to spread the message of the charity to a broader audience, and as such it’s a great tool converting more people to the cause.