TED Talk By Jamie Oliver on Social Enterprise

Social Entrepreneur Jamie Oliver

Tuna with a bean and courgette salad [Photo by HannahWebb] (CC BY-SA 3.0)

The Jamie Oliver Foundation is a registered charity founded by social entrepreneur Jamie Oliver with a mission to empower, educate and engage people in support of good food. This means learning how to cook, understanding the origin of foods and recognizing how central food is to health, happiness and economics as well.

The Foundation accomplishes these goals through teaching, training and employment, and also by getting the message out through media channels to reach as many people as possible. One of Jamie’s projects, established in 2002, is the Fifteen restaurant group. This social enterprise uses the magic of food to empower unemployed young people to better themselves.

The flagship restaurant, Fifteen London, and other locations in Europe train under-qualified young people to become qualified chefs through a unique Apprentice Program.

TED Talk By Jamie Oliver on Social Enterprise

inside the book... [Photo by shimelle] (CC BY-SA 3.0)

Jamie Oliver gave a TED Talk on how he uses social enterprise to teach every child about food. In the talk, he focuses on efforts in the community of Huntington, West Virginia where he founded a program called Huntington Kitchen.

Jamie worked with the local schools and community in Huntington to find sustainable funding so that every school in the area could switch their meal programs from providing unhealthy foods to providing fresh and healthy foods for students. He estimates that the program costs $6500 per school, and that the entire program costs about $25,000 a month to operate.
This can help 5,000 people a year, which is 10% of the population in Huntington.

Jamie also advocates free cooking lessons across America, farm to school programs, garden set-ups, and education as ways to change the unhealthy food culture that has developed in this country.