Viral video for nonprofits can be an effective way to get a message across to a large number of people in a memorable way.
Some view viral video as a kind of shortcut to boosting brand recognition, but it’s hard to predict in advance which videos will turn into viral hits. In fact, a video usually has to be pretty edgy or extreme in order to wind up as a viral hit. Of course, animal welfare groups have a statistically higher chance of achieving viral video status because many viral videos involve cute animals too.
Another thing to keep in mind is that a high number of YouTube views doesn’t always translate into in increase in traffic to your website. Therefore, viral videos are perhaps not the best way to gain long-term supporters. If you do use this strategy, be sure to have a follow-up ready to develop initial interest into a longer-term relationship.