Raising Money With Cause Marketing

Money [Photo by JoshuaDavisPhotography] (CC BY-SA 3.0)

Cause marketing can be a great way to raise money for your non profit organization, and it can work for any sized organization. Cause marketing can be used to raise significant amounts of money for small non profits using the same successful strategies that large organizations use. However, small non profits face more challenges in knowing how to scale these strategies to fit their size.

Some online webinars can help teach non profits of any size how they can build partnerships with local businesses to generate win win outcomes, and raise awareness and money for their causes. Interactive webinars can teach non profits how to create cause marketing campaigns and how they can use them to build awareness and raise money. They can help to determine what type of cause marketing will be the best fit for your organization, and how to find partners for your cause marketing campaign.

When it comes to different cause marketing strategies, some have proven to be more effective than others. Coin canisters, for example, can be an effective way to raise money in a retail setting. Ideally, you want to select a business partner which operates a busy store where the customers frequently pay in cash, but don’t tip employees. Some good locations for this type of campaign include coffee shops, department stores, convenience stores and bakeries. The canisters should be located in a visible position near the register and be secured so they are difficult to steal. Pinup paper icons are another cheap and simple strategy that can be an effective way of raising money.

Getting started in cause marketing can be confusing those who are new to the field. Following some simple strategies can help get you started on the right foot. When it comes to getting buy in from your team for a cause marketing campaign, you should start by educating them on the process. You can do this by providing some examples of successful nonprofits and companies that have used cause marketing campaigns effectively. You can also suggest a test program as a starting point to raise support for a full cause marketing campaign.

CARE JAPAN [Photo by Akira Lai / Raincity blue design] (CC BY-SA 3.0)

The type of cause marketing campaign you select depends a lot on the type of company you are partnering with. For example, some nonprofits are successfully partnering with major online retailers and auction sites in cause marketing campaigns. Some organizations specialize in helping non profits to partner with online retailers by taking care of the technology aspects of the campaign.

Online campaigns allow non profits to benefit from a global marketplace via a percentage of sales model, where online shoppers and sellers on auction sites can choose to donate a percentage of their sales price to a non profit of their choice. Some campaigns also allow online shoppers to donate directly to charities without making a purchase.

Working with an organization that specializes in developing these campaigns can provide a higher level of trust, reliability and safety for all parties involved. They can provide the technology that automates the entire process and also verify that all parties and transactions are legitimate. They manage the process of collecting donations online and make sure they get to the intended charities.