There are many factors that go into writing an effective cause marketing blog, but one of the most important is identifying and using the right keywords to frame your issue and draw more attention and readers to your blog via SEO techniques. A good challenge for cause marketers to undertake is to try to develop an accurate description of their campaign in 6 words or less. This will force them to boil the campaign down to its essence, clarify their mission and give them some excellent key words to use in their blog as well. Rather then thinking in terms of just writing a headline, which is designed to tease viewers into reading an entire post, you should think instead about using terms that best create a six word summary of your cause and campaign goals.
A blog is an effective part of a cause marketing campaign for many reasons, including the fact that blogging is a free form of advertising that communicates important information about a campaign to readers. The difficult economy in the US has forced companies and non profits alike to find ways of cutting costs in every aspect of their operations, including their marketing campaigns.
Utilizing the power of blogging and social media can help these campaigns keep their budgets under control while appealing on a emotional level to consumers. By promoting donations and exemplifying charity and personal responsibility, cause marketers are communicating to consumers on issues that matter to them and giving their buying decisions a sense of purpose.
Many large companies have recognized the value of this approach in building relationships with their customers which end up translating to the bottom line. Another great use of a blog for cause marketing purposes is to promote literature related to the cause. For example, the author of a popular cause marketing blog Joe Waters is also the author of a book called Cause Marketing for Dummies. He sent out copies of this book to fellow bloggers in the space for them to read and write posts about it on their own blogs.
In the book, Joe offers a substantial amount of information on how to conduct online cause marketing campaigns. He used his years of blogging experience to offer numerous case studies that are relevant to both for profit and on profit organizations, including many lessons he’s learned from working in these partnerships. Another popular blog dedicated to cause marketing features a post on the recent changes to cause marketing tactics that have proven most effective.
The latest research indicates that consumers are becoming more particular in how they judge cause marketing campaigns. The recommendations coming out of this research for companies is that they should focus most of their effort on finding a charity partner that best matches with their brand image. This requires companies to create strategic alignments with relevant causes in order to receive the greatest boost to their brand image.
For example, choosing to support breast cancer charities during National Breast Cancer month in October, as many companies have chosen to do in the past, does not give you the most value for your money because everyone else is doing the same thing.