Mountain Khakis offers a good example of contemporary marketing for charity with their summer fundraiser called Drop Your Pants for Charity. The company has partnered with the Outdoor Industries Women’s Coalition (OIWC) and Z2 Marketing for the nonprofit fundraiser, which will benefit the OIWC’s mission of providing education and resources that empower women. Donors who give $20 to OIWC at the event will receive a $75 gift card for Mountain Khakis.
They can also enter the Howl at the Moon contest for a chance to win a $150 goft card. This unconventional contest requires entrants to have a picture snapped of their bum which which is then uploaded to an online photo gallery, and whichever bum receives the most online votes will win the gift card. This is certainly a novel way of generating buzz and funds for a good cause.