A non profit online marketing guide can provide strategies for charities that give them an edge. For example, one effective strategy to try is to go mobile. Recent research shows that online transactions continue to rise, and any charity website should have a mobile presence that is compatible with different platforms such as Android, iPhone and Blackberry.
Text messaging campaigns are another option to consider as a replacement for newsletters because research shows that they are very effective. According to a major cellular carrier, 97% of all marketing texts are opened and most are opened right away. A text messaging campaign can be especially effective for promoting events, encouraging donations and communicating important news.
There are marketing companies like MobiQpons which specialize in implementing this strategy. It’s important to make sure that you get user opt in before initiating this type of contact and be sure not to overdo it.