Social media and business social networking is a major force in the world today. Many people spend their time on social media such as Twitter and Facebook, so wouldn’t it make sense for non profits to try and tap into them to gain support for their cause?
Non profit social media use is having a big impact on the way charity organizations relate to their stakeholders and how they operate. Nonprofits have flocked to social media in the last couple of years, and they are finding innovative ways to use this growing technology.
For example, the March of Dimes has found that social media is ideal for nurturing a sense of online community by allowing visitors to share their stories in a community forum. This is one of the most successful examples of how nonprofits can engage supporters at little cost in terms of money or effort.
Social media and business social networking also allows individuals and small groups to self-organize around charity causes outside of an official organization. These “flash activists” are organizing events like Twestival for charity fundraising, and the idea seems to be catching on.