Online Video Marketing for Nonprofits

Friday: 12.5.2008 [Photo by Jesse757] (CC BY-SA 3.0)

Online video marketing for nonprofits can add a real boost to your marketing campaign.

Just as music videos revolutionized the music industry 20 years ago but didn’t replace radio, online video works best a complement rather than a replacement for traditional marketing channels. It is also a valuable asset to have for business management and ensuring that your marketing your business 24 hours a day. One of the key tips for effective online video use is to keep it short and sweet, preferably under 2 minutes.

A powerful application of video is to deliver timely feedback to donors, which can included conversation between donors and beneficiaries via video diaries. Many online visitors to nonprofit sites today actually expect to be able to view online video content, and this is especially true of younger demographics.

Video content will be most effective if it is authentic and creative rather than staged, and quality matters in terms of production. It is also a business management tool that can allow you to market your brand online everywhere in the world.

Watch the Social Entrepreneurship Video Course by Matthew Alberto + Bonuses

Want to Learn More About Social Entrepreneurship?
Learn from Matthew Alberto over 14 weeks about Social Entrepreneurship and how you can make a difference while making money.
BONUSES: 1) Also, get Matthew's business plan that earned his social enterprise $24,000+ in government grants;
2) Get Matthew's bonus video pitch & application form that got him $40,000+ funding from the world's largest incubator
3) Watch Matthew's investor pitch at a Demo Day, which got his social enterprise a valuation of over $1,000,000, plus more funding over $80,000 from a venture accelerator
Click here to watch Matthew Alberto's Social Entrepreneurship Video Course now + Get the Bonuses!