Social marketing for nonprofits makes it easy to engage users worldwide and take advantage of the exponential power of this technology and business social networking tools.
However, it’s wise to keep in mind that both positive and negative news can go viral on social networks in a split second, so caution is advised. The true power of social marketing lies in relationship building rather than direct selling.
You must first establish genuine relationships with people before they will be receptive to your message. If you don’t realize this, you can waste a lot of money and time on advertising and not see results.
People join social networks to engage with others who have similar interests, and they often resent direct marketing attempts as a form of spam. While social media marketing or business social networking differs from other forms of traditional marketing, it can have a definite impact on the bottom line that can be measured.