Blogs for charities can be structured similar to online business ideas or personal blogs, with some differences to note as well. One of the main issues for a charity to contend with is how to get attention for their blog online with a low budget. Charities also differ from businesses in that they use their blogs for a wider range of purposes. They may be seeking to raise awareness for their cause, organize social action, raise money or all of these things. Their focus may be on a global, regional or local level, and they may use the blog to get volunteers or corporate sponsors to further their work. Because charities don’t have a large budget to devote to their blogs and may be understaffed, their websites can end up suffering as a result and be less effective at generating donations.
Using Facebook for Charities
Some tips for using Facebook for charities effectively include setting up a Facebook Fan Page. This can be a great form of free advertising, as wod of mouth can be one of the best forms of advertising. The Fan Page will make it easy for your supporters to become fans of your charity, which in turn can help your Fan Page to go viral. The Fan Page is also a great way for charities to connect with their volunteers and boost their brand. The World Wildlife Fund has used this method very effectively and has over 100,000 fans on Facebook. The Fan Page allows organization staff and volunteers to share stories, pictures, videos, links, information on events and much more with one another. The power of the Facebook Fan Page is evident by looking at how influential it was in the election campaign of Barack Obama.
Benefits of Twitter for Charities
There are many benefits of using social networks like Twitter for charities. Twitter can be a great way of raising funds and also as a useful tool for marketing, disseminating important information and engaging with volunteers and other stakeholders. A wide variety of charities have turned to Twitter for building awareness and raising contributions. A good example of the potential of this social network is the success of the global Twestival in raising more than $250,000 for charity: water. The nonprofit held events which brought together Twitter communities in over 200 cities. However, it should be noted that the $250,000 raised fell well short of the Twestival goal to raise $1 million for charity: water. The viral nature of the Twitter network means that charities can use it to execute fast and effective campaigns like Tweetsgiving, which raised over $10,000 in 48 hours. Individuals who are interested in setting up an online business ideas can learn a lot from charities online.
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