One of the best ways of using social media for nonprofits and for business social networking is as a tool for connecting with colleagues, both old and new. Twitter, for example, allows for on the fly collaborations between professionals in the nonprofit world and makes it easy for these professionals to establish connections which can improve their practices. For example, if an employee at an Australian nonprofit is interested in learning more about how American nonprofits are using social media, it would be easy for them to ask an American nonprofit blogger for advice via Twitter. Social media breaks the barriers of geography for research and collaboration purposes, making it easy for professionals around the globe to collaborate on research projects, organize conferences or other events, and get feedback before they launch important initiatives or speeches.
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