Case Study on Social Media and Non Profits

Day Eight, 2009. Cabin fever. [Photo by A .] (CC BY-SA 3.0)
The Orangery [Photo by HerryLawford] (CC BY-SA 3.0)

One case study on social media and non profits involves Epic Change, a small nonprofit that used social media to cultivate support. For businesses, you can learn a lot and apply these tips to for social networking for business. This three person nonprofit leveraged guest posting on blogs to gain Twitter followers. In line with their mission, which depends on storytelling to gain financial backing, social media was a perfect fit for sharing stories with a broad audience at low cost. This was not the only benefit of social media for Epic Change, though. The organization also wanted to create transparent communities in which they could build connections, and to reach the largest possible audience with their message. The fact that most social media outlets are free is another factor that makes it so useful for startup nonprofits like Epic Change. They found great success in using these tools which lower the barriers of entry for all kinds of non profit organizations.

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