The latest innovation in social networking by Google for nonprofits is being embraced enthusiastically from the start and even encouraging business development for many companies to get involved. Some social activists were lucky enough to receive invitation s from Google to test drive their Google+ social network, and they have already figured out many uses for the technology to help the nonprofit community. For example, some have already figured out how to hack Google+ to get an equivalent of a FacebookPage for their organizations, even though Google is currently focused on individual profiles. For example, children’s charities KaBoom and Bullying UK have already set up Google+ sites and gained over 3,000 people in their circles. An interesting finding by the University of Massachusetts is that large nonprofits have tended to adopt social media networks even faster than business development, and almost all foundations are using social media today.
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