AdWords is one of the most popular Google advert programs. AdWords allows users to create ads by choosing keywords or phrases which are related to their business. The AdWords program offers some helpful keyword ideas and suggestions so that businesses can get the most effective results from the program. Once a business has created their AdWord adds, these will then appear on Google search results when Google users search for one of the keywords or phrases specified in the ad. The ads may appear on the results page next to the user’s search results, which is a very effective way of targeting an audience which is already interested in a topic related to your business. When users click on your AdWords ad, they will be instantly linked to your company website where they can learn more about your business or make a purchase.