The benefits of a non profit social media strategy are many, and it’s clear that social media is more than just a passing fad. Therefore, it’s important that you include it in your overall campaign strategy. In terms of social networks, Facebook is the largest and most influential today with over 150 million users which use the site on a daily basis. Twitter is another important social networking site boasting 4 to 5 million users and growing at a torrid pace of over 600% a year. The etiquette and spirit of the social media world is a great fit for nonprofit organizations, but when taking the plunge into social media they must still consider which model will be most effective. Looking at some other nonprofits already using social media can help you get ideas for how you can also use it effectively.
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