There are some specific social media nonprofit best practices which can help you to up your ROI on Facebook and similar social networking sites. The first thing to do is configure your Facebook Page’s settings to encourage greater participation. This will allow you to build a sense of community which is the basis of social networking success. Your efforts should be geared towards generating more “likes” on your Page, which means that you should be monitoring your page frequently for inappropriate content which could interfere with the community feeling you want to encourage. Under the “Share” button on your Facebook Page, you should allow all fan permissions and viewing options. It’s also a good idea to use your group logo as your Page picture, which will help to build brand recognition.
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