Global Poverty Project Trailer Viral Video

Global Poverty Project Trailer Viral Video

YouTube and Joost [Photo by] (CC BY-SA 3.0)

The Global Poverty Project trailer on YouTube is a viral video produced by the Global Poverty Project, an international organization dedicated to action on extreme poverty.

Their goal is to eliminate the extreme poverty that affects 1.4 billion people worldwide within a generation. The trailer is based on their ground-breaking presentation called 1.4 Billion Reasons, a 90 minute film that is inspiring and empowering audiences around the world by articulating the facts of extreme poverty, and demonstrating that by making simple changes everyone can be part of the solution.

Since being launched at a high level UN event in September 2008, the Global Poverty Project has delivered the presentation to more than 20,000 people in Australia, New Zealand, Canada and the US at over 100 events. They have activated more than 5.500 people to make a commitment to take action against extreme poverty, and reached more than 15.000,000 people through media coverage in 3 countries.

Global Poverty Project’s ‘Live Below the Line’ Campaign

Make Poverty History [Photo by psd] (CC BY-SA 3.0)

The Global Poverty Project (GPP) seeks to raise awareness of extreme poverty and motivate people to take action against it through campaigns like “Live Below the Line” week, which challenges participants to eat only $1.50 worth of food per day.

That is how the World Bank defines “extreme poverty”, although $1.50 covers not only food for these people but also housing, health, education and transportation expenses. Besides trying to help people better understand the plight of the extremely poor, the campaign has a dual goal of raising money for international aid through sponsorships from friends and family.

Participants create personalized fundraising pages and are encouraged to raise at least $50 in donations which support GPP and its charity partners. There are some insightful posts on the Salvation Army’s site from participant Chris Brekke, who writes about how isolated he felt while out at a bar, and only able to afford water for $1.50 while those around him gorged on food.