KarmaGoat is an experiment in non profit social media which brings buyer and sellers together via Facebook for good causes. The online startup company was founded by three UCLA business school grads and it has already attracted the attention of Somaly Mam Foundation, an organization dedicated to fighting human trafficking. This is one of over 900 charities that have a relationship with KarmaGoat, with other big names including the UCLA Foundation and the American Red Cross. Despite the fact that the business is just two months old,they already have managed to raise $1,500 in donations. KarmaGoat could best be described as a sort of Craigslist marketplace for the charitable sector. The site is accessed through Facebook accounts and members can sell items or services with profits going to a charity of the seller’s choice.