Nonprofits using social media to grow face a unique set of challenges. One of these is managing a large group of volunteers which are often spread out geographically, and another is operating without a steady income stream. They are also responsible to a wider range of stakeholders than are commercial businesses. The good news is that social media can help address some of these challenges, but it’s important to start off small. Target simple technical solutions to get the widest buy-in by your base,because many of them may not have a lot of expertise in the latest social media technology. Social media is very useful for telling stories and communicating the positive impact your organization is achieving. By focusing on positive impacts you help to overcome “donor fatigue” through engaging content.
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