Veterans of SEO management and marketing campaigns will sometimes have a negative view of enterprise class SEO software tools based on some bad experiences using these packages. Some of the most successful SEO managers have had to resort to building their own SEO tools for large projects in order to achieve the desired level of site optimization. According to some industry experts, it was only within the last year or so that any commercial software packages have become available which meet the high level of performance that SEO management demands.
In general, there are several key components to look for in a commercial SEO management system. The first is that the software must be highly customizable to the specific SEO criteria necessary for project success. Because this can vary greatly from project to project it is essential that the software doesn’t lock you into pre set criteria.