Following some basic tips on setting up Facebook adverts can help marketers to use these ads in the most effective way. While Facebook ads still do not measure up to the power of Google Adwords, they still offer some unique opportunities which are not available with AdWords or other search engine ad programs. Understanding the basics of Facebook ad setup, tracking and optimization can lead to increased sales through this powerful social media channel.
If you are just beginning to research Facebook ads, one of the best resources available is called the Facebook Lexicon Keyword Tool. This tool lets you trace the different word and phrase trends on the Facebook Walls by calculating data for each keyword across groups, profiles and events on a daily basis. This Lexicon is very helpful to find trending topics and keywords for your ad campaign