Tips for Using Google Adverts

Some tips can help marketers to more effectively utilize Google adverts to drive their sales. One of the most common questions that comes up with regard to Google ads is where are the most effective page locations for these ads. The answer is that the prime ad position varies depending on the content of the page. Marketers who want to use Google ads in the most effective way should ask themselves several questions to help them determine the ideal ad position.

First of all, they should ask themselves what the typical visitor is trying to get out of their visit to the website, and what are their typical actions while they are viewing a given page. The goal is to determine the location on the page where the user’s attention is most likely to be focused, and how ads can be integrated in this area without interfering with the user experience.

http://support.google.com/adsense/bin/answer.py?hl=en&answer=1354747