Some tips on Facebook adverts can help online marketers make the most of this powerful social media channel. It is important to keep in mind that Facebook advertising is more effective for certain types of marketing campaigns than for others. For example, Facebook is least effective when it comes to direct sales campaigns. However, it is excellent at building relationships with customers and marketing to them at all stages of the marketing cycle.
In many cases, there are a small number of Facebook users who will purchase directly from a Facebook ad but a majority who will purchase at some point in the future based on the influence of the Facebook ad campaign. Building lasting customer relationships via Facebook ads gives a company the unique opportunity to remarket products and services to the same customers over time.