Many non profits today are choosing to fundraise online because it can be a very effective way of reaching a broad audience of donors to support their cause. In order to make the most of an online fundraising opportunity, there are some basics which should non profits must become familiar with in advance. For one thing, it is important to ensure that your online fundraising campaign is in compliance with legal requirements for online solicitations. You can find out all the legal details by checking with your state Attorney General’s office.
Another important aspect to consider in your online fundraising efforts is how you will effectively market your program. Unfortunately, operating a successful online fundraising program is more complex than setting up a “donate” button on your site and hoping that visitors will click on it.