Twitter advertising is an excellent option for businesses who want to optimize their activity in the micro blogging realm. Twitter is great for local businesses because it offers local trending tops for a variety of global locations. This service allows marketers to monitor their reach and boost their impact with followers. It is recommended that marketers should consistently monitor Twitter for mentions of the company, product or user name using the Twitter search results.
Doing so will allow them to respond to customers in real time, directly from the search results screen. Twitter offers a wide range of resources to help users spread the word about their Twitter presence and gain more followers. For example, they make it easy for users with websites to promote their Twitter accounts via their website using buttons and widgets.