There are several different types of e marketing strategy which can help a company to boost their online sales. All of these strategies share the same base in common, which is a killer website as a focal point of the campaign. This is because the primary goal of e marketing is to attract more customers to the website. However, there are several different approaches to generating more traffic to your company website to consider.
One of the primary approaches to online traffic generation is called search engine marketing (SEM). This technique is important to most e marketing strategies, but SEM can be further broken down into two different types: Search Engine Optimization (SEO) and Pay Per Click (PPC). SEO uses key phrases and worlds to achieve top search engine rankings for free, while PPC marketers pay for sponsored advertisements on the search engines on a performance basis.