Cause Related Marketing Videogame on YouTube For HopeLab Foundation

Cause Related Marketing Videogame on YouTube For HopeLab Foundation

54/365 [Photo by krystian_o] (CC BY-SA 3.0)

In a cause related marketing videogame on YouTube for the HopeLab Foundation called Re-Mission, Roxxi the nanobot battles cancer in the body of a fictional cancer patient. Videos can be part of marketing within your business management structure.

Her mission is to destroy a colony of replicating lymphomic cluster cells. The game was designed with young cancer patients in mind by HopeLab, an organization with a mission to combine rigorous research with innovative solutions to improve the health and quality of life of young people with chronic illness. They created the video game with the idea that it might play a positive role in helping young people with cancer to fight their disease.

The game was designed to give kids the feeling of power over their disease as they blast away at the cancer cells. HopeLab founder Pam Omidyar envisioned the game in 2001, and has turned the idea into reality with Re-Mission.

Video Games Fight Cancer

A Famicom rainbow :) [Photo by bochalla] (CC BY-SA 3.0)

HopeLab Foundation uses video games like Re-Mission, which was created in collaboration with video game developers and animators and scientific and medical consultants, to provide a fun challenge for kids that helps them stick to their prescribed treatments and gives them a sense of power over their cancer.

Teens and young adults with cancer participated actively in the game development process to ensure that the game was fun and really spoke to the issues that they confront every day in their fight against the disease. Prior to the release of the game, HopeLab completed an unprecedented research trial to evaluate its effectiveness.

They found that a specially designed video game can have positive impact on health behaviors in young people with chronic illness, and that playing Re-Mission improved treatment adherence and produced increases in self-efficacy and cancer-related knowledge in adolescents and young adults with cancer.