How To Perform Business Search on Your Company
Your company’s online presence goes far beyond the company website and business management. Companies of all sizes are expanding online with blogs, Facebook pages, Twitter accounts and YouTube channels. Performing a business search on your own company is a great way to gauge the effectiveness of your online promotional efforts. One of the best ways to do this is to set up free Google Alerts, and let Google send you email updates every time it comes across a new web page containing your company name. You can also monitor “referring sites” on your website analytics. Another strategy is to search for key terms about your company and keep looking far past page one. You can find online business listings, reviews, news articles and more. Also, search the online review sites like Yelp, Yahoo Local, Citysearch or on your Google Place listing.
Google Business Directory Tips
It’s easy to get set up in Google Business Directory. A free listing in this directory will make it easier for customers to find your business on Google Maps. When you consider that millions of people search Google Maps each day, this can be a big advantage for your company. When customers searching for local information on Google Maps find your business, they will be able to see important information such as your hours of operation, address, photos and even a portfolio of your work. Getting set up in Google Business Directory is free and easy. You just go to www.google.com/local/add and if you already have a Google account you can just login and skip the account creation process. If not, you will be prompted to create a new Google account first. You then click on “Add new business”, and enter your business details.
Small Business Web Marketing Tips
Small business web marketing tips today revolve around the use of social media for marketing. This is no loner just an option, but basically a requirement for online small business marketing success. Social media marketing tools are evolving rapidly, but the end goal of these campaigns remains the same. That is to interact, connect and build trust with customers. One thing to keep in mind when designing social media marketing campaigns is that different age groups tend to use social media differently. That’s why it is important to start with an analysis of your target market to determine your best approach. For example, statistics show that teens tend to have the most friends on social media, while the 35 to 45 year old cohort tends to use Twitter and Facebook the most.
Direct Marketing Ideas for Social Media
The annual Merit Direct Coop conference highlights the latest and greatest direct marketing ideas each year. Attendees are sure to learn something new at each conference, and this year the focus was on using social media to improve direct marketing outcomes. Social media can be an excellent marketing choice for B 2 B companies as well as B 2 C companies. Specifically, B 2 B companies can use social media to build a prospect database. Many businesses are in the process of building their own databases today, and sites like Facebook and Twitter can play a helpful role in this process. For example, Twitter offers places where users can create lists and segment their audience. Facebook offers users the option of creating their own landing page where they can collect email addresses and send updates and offers, making business management online very easy.
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