Cause Related Marketing Video From Comic Relief

Cause Related Marketing Video From Comic Relief

This is my cat, and he's laughing! LOL [Photo by Sham Hardy] (CC BY-SA 3.0)

In a British cause related marketing video, Lenny Henry and Richard Curtis are desperate for help with Comic Relief’s Red Nose Day 2011. For business owners, both Lenny and Richard portray entrepreneurial skills that are desirable.

They call on Smithy (James Corden)to save the day, because he alone can talk a host of celebrities into taking part in the event. The third annual Red Nose Day features s collection of special sketches created by James Corden with the help big name stars. In the hilarious video, Smithy gets a call to help Comic Relief while he’s driving with George Michael, and the two even perform a short duet together.

Red Nose Day is a day unlike any other, which brings people together across the UK to “do something funny for money” and change countless lives in the process. It culminates in a night of must-see TV on the BBC featuring some of the biggest names in comedy and entertainment.

Comic Relief Charity

edible comic relief red nose day noses [Photo by osde8info] (CC BY-SA 3.0)

Comic Relief is a major charity based in the UK with the goal of creating a more just world that’s free from poverty. Established 25 years ago, their unique approach is to harness the power of entertainment to drive positive change.

They raise millions of pounds through two big fundraising campaigns, Red Nose Day and Sports Relief. That money gets spent in the most effective ways possible to tackle the root causes of poverty and social injustice. Comic Relief uses the power of their brand and the star power of celebrities to raise awareness on important social issues.

Over the years they’ve inspired a wide array of people to get involved, including those who don’t typically contribute to charities. Comic Relief supports poor people in the UK and around the world by awarding grants to incredible projects that give people a leg up rather than a hand out.