Free App For Digital Publishing
iBuildApp is ready to bring digital publishing to the masses and allow you to learn the key entrepreneurial skills you need to succeed. The free app allows users to create a digital magazine for the iPad without the help of an IT team by uploading images, video and content and choosing a template. It is that simple and the magazine is then ready to be published. The app also includes options to upload advertisements for publishers who want to monetize their magazines. And if the publisher wishes to see issues through iTunes, they must use their own account to do so. There is an online editor for content and format help that is included in the app as well. After publication, users can enter into the app anytime through the iBuildApp website and update their content in real time. The app is currently free, but that may change by the end of May as the developer is planning to charge for subscriptions for premium features.

Advantages of Digital Publishing
Nosy Crow is a UK-based kids’ publishing start-up founded by a veteran in British children’s publishing. However, this is a new experience in that Nosy Crow is working to establish itself in the world of digital publishing as an app developer for the children’s market. It has just released it’s first attempt at a children’s multimedia app for iPad with The Three Little Pigs. Nosy Crow publishes traditional children’s books as well, but is primarily focused on developing the infrastructure to produce interactive apps for children that exploit the multimedia functionality of the iPad. The company chose a classic fairy tale for its first app because people know what they are getting in terms of the story, and it is also a high action story which lends itself well to the device.

Web 2.0 Technologies for Business
Web 2.0 technologies can present both opportunity and challenge for the modern enterprise. Companies should approach the advent of Web 2.0 by arming their employees with a list of best practices that will give them access to the productivity tools they need while avoiding some of the major pitfalls. It’s clear that Web 2.0 technologies continue to grow in popularity with company employees in all industries, and so IT departments are being forced to adapt to manage the challenges presented by these technologies. While some IT departments have taken a defensive approach and attempted t block wireless technologies and social media apps, most of these attempts ultimately failed. The same battle is playing out with smartphones today as employees with entrepreneurial skills find creative ways around restrictions on the use of these devices.