Social entrepreneurship Oxfam Viral Video on YouTube
An Oxfam viral video on YouTube uses an animated short to inspire people to “Be aware, be moved, be involved. Be Humankind.”
The message of the video is that everyone has the power to do something about the images of poverty and injustice around the world which they see in the media every day. The charity’s ad was originally created for TV by ad agency RKCR, and underlines the range of global issues on which it campaigns.
While the ad was created for British TV, Oxfam is a global movement of people working with others to overcome poverty and suffering. Oxfam projects in over 70 countries tackle poverty from various angles. For example, the organization’s latest focus is on ensuring that people around the world have enough to eat through its GROW campaign.
Oxfam Tackles Poverty Worldwide
Oxfam is a vibrant global movement of passionate and dedicated people who are working together to fight poverty. From saving lives and developing projects that help the poor to take charge of their future, to campaigning for change that lasts, Oxfam pursues work that has the biggest possible impact on the lives of poor people worldwide.
They do this by concentrating on three interlinked areas of work: Emergency response, development work, and campaigning for change. People need immediate help in emergency situations, and Oxfam has developed considerable expertise in saving lives and swiftly delivering aid, support and protection in response to emergencies worldwide.
The organization believes that poor people can take control of their own lives, solve their own problems and rely on themselves if they have the right support. With this goal in mind, Oxfam funds long-term work to fight poverty in thousands of communities.
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