Right now, I’m going to be talking to you about the power of purpose: the purpose driving you, the purpose driving your social business and business ideas.
When it comes to purpose, in my point of view, you really need to be clear on what your purpose is, why you’re even engaged in something to change the world, why you’re even engaged in a social business, why you’re even getting up to bother about doing this sort of cause.
Your purpose will drive you and you really need to find it.
When I talk about purpose, I don’t mean just any sort of bland mission statement that you see in ordinary businesses.
I’m talking about finding, for yourself and for your organization, the type of purpose and mission that will drive not only you, but will drive your team, your tribe, your organization, your followers, and the people who you will also help. Think of a purpose that will inspire them. You need to find that kind of purpose.
Now what sort of purpose am I talking about?
You need to use inspirational words, like: “The purpose of my social business is to change the world by eradicating poverty and empowering people’s lives”. Or it could be: “The purpose of my eco-business is to revolutionize the way that people transport and rid of waste, and to do it in a creative and transformative way.”
So using these kinds of words and using that kind of emotion that drives you – that drives you and then will drive your people – that’s the kind of purpose I’m talking about. And that’s the kind of purpose you need for your social business and business ideas.
If you see yourself as a social entrepreneur, I really urge you, I encourage you and I want to push you to really dream BIG. Business development involves having a passion and wanting to change the world in some way.
Dreaming big is what you need to really change the world. What you really need for yourself in order to really make an impact is this: You need to start within your mind, within your own vision – that space there. You have to come up with a picture of what’s possible. And I’m going to be crazy and I’m going to suggest to you that even though in reality, it’s not there, you have the power as a social entrepreneur to really change things.
And if you’re going to be changing things, I really push you to change things BIG.
Dream Big. Set goals that are huge, and trust me: If you aim for the stars, at least you’ll reach the sky. And that’s the minimum.
But if you really want to have huge results, you have to have huge goals.
So start with that: Just imagine what is possible.
Just think: If you could do something, and it was impossible to fail, what would you dream of? What would you envision? How would you like things to be like?
And you have to believe within yourself that you can do it because in reality, people have done things out there in history and today that have seemed impossible. But in their mind’s eye, in their heart, they believed in it.
They dreamed big and it was made possible – through their vision, through their passion, and through their dreams.
And I urge you to dream big just like them and start planning and encouraging business development.
For me, social business and business ideas begins with service.
And service, coming from the social entrepreneur, comes really from the heart.
Personally, my advice to you is that if you are going to be starting your own social business, then you have to be starting from within – from the place where you know who you are, what you stand for.
Knowing who you are will transform and create an organization that reflects your personal values, your beliefs in how the world can be, and how the world should be.
And from that you can translate that vision from within into the real world, out there, and truly to make an impact through business ideas.