Go Out Of Your Way to Give Value


A friend of mine was recently emailing me and, in getting in contact with him, it was great to see him develop and to finally figure out what he’s passionate about. Social networking for business can be a great way to extend your resources and give greater value to those in need.

What I’m going to be talking to you today is going out of your way to get things done. And once you’ve found your passion, and what you’re passionate about, then going out of your way to get things done seems so easy.

It’s so evident with him (my friend) that he’s so enthusiastic now that he’s going all out. That’s what I recommended to him: Once he had found what he was passionate about and what he wanted to live for and what drew him to excitement, go all out.

Social Business and Service

When it comes to your social business and you being a social entrepreneur, I would suggest for you to go out of your way to give value to others. By going out of your way to give value – to provide a service and a product, to be effective – it’s a great way to influence people.

Now, I’ve talked about it before. But there is a law of reciprocity working in human interactions. What that law means is that: Whenever you give something to someone, usually that person feels a connection to you.

Giving Value & the Filipino ‘Utang Na Loob’

In Tagalog – my original Filipino language – it very much means ‘utang na loob’ (that’s what they call it). ‘Utang na loob’ means something that you owe from inside.

For you to go out of your way for your customers, for your clients, for beneficiaries, for what you give out there in the world, I would argue that by doing something like that (by giving your all, sharing what you’re passionate about and sharing your contributions with others), the world will give back to you. It will give back to you in the sense of financial sustainability for your business, in terms of credibility and reputation for you and for your company.

But going out of your way also means that you’re giving – and as a social business or any form of social networking for business that’s the core reason for it’s existence: to give value to the world.

Note: Please excuse the poor sound quality of the video. As I was living and working in Bangladesh at the time of this video, it was the rainy monsoon season. Therefore, the sounds in the background were the fierce winds and pouring rain. Thank you for your understanding.