Scaling Up Your Social Business Model


One of the powerful advantages that social businesses have over non-profit NGOs and also over governments, is that social entrepreneurship can scale up their model, and they can scale it up quickly and effectively.

Scale Up What Works From Smaller Projects

Scaling up means the ability to have a smaller project, testing it and seeing if it works, and then when it does work (based on the criteria that you have set usually based on the financial return on investment and social return on investment), social businesses have the capacity then to duplicate that model. And they can duplicate that model indefinitely, or to the extent of the limits of its own circumstances and factors that surround it.

Celebrate Success But Also Write Down the Details

For social businesses to duplicate such a model though, it’s very important for social entrepreneurs to think in terms of systems. While a pilot project can show the benefits of certain actions and certain activities, it’s great not to just celebrate those activities. It’d be very important to go beyond those activities.

Look outside the success factors of that pilot project or that pilot system, and then look at what works and what doesn’t work. Throw out what doesn’t work. Keep what works. Fine tune the areas that do need improvement, and then, write it down.

Write down in clear detail the specific actions and steps for that system to be duplicated again and again and again.

Scaling up a social entrepreneurship model is the great thing about social enterprise overall. They have greater financial resources and business acumen (mixed with their social purpose) to do it.

Note: Please excuse the poor sound quality of the video. As I was living and working in Bangladesh at the time of this video, it was the rainy monsoon season. Therefore, the sounds in the background were the fierce winds and pouring rain. Thank you for your understanding.