Cause Related Marketing Video From Charity: Water

Cause Related Marketing Video From Charity: Water

Cleaning the lid [Photo by Julien Harneis] (CC BY-SA 3.0)

A cause related marketing video from Charity: Water was launched on YouTube to mark World Water Day on March 22. Many businesses can development good business ideas by finding inspiration from charities.

The message of the video is that more than 1 billion people on the planet don’t have access to clean drinking water today. For $20 per person, the nonprofit Charity: Water can fund clean water solutions including shallow wells, deep wells, rainwater harvesting systems and spring protections to help provide people in need with clean and safe drinking water. Charity : Water’s latest promotional video features footage of the well-drilling work that they fund in the Central African Republic.

The video was directed by Simon Willows, …

eco businesses

Sweden Vacation to Eco-lodge Sweden has a beautiful natural environment, and the Kolarbyn eco-lodge, owned and developed by successful entrepreneurs provides the perfect opportunity for visitors to experience it up close on a unique Sweden vacation. This can be the ultimate retreat for city dwellers who are feeling disconnected from nature, providing an opportunity to turn off all their digital gear and reconnect with the earth, sky, and forest to restore a sense of balance and serenity. The eco-lodge is located by Lake Skarsjon and features twelve charming forest huts. Each is equipped with a cozy sheepskin run, a wood-burning fireplace, and nothing more. The eco-lodge offers a floating sauna on the lake that is free during the summer months only. Guests can enjoy fishing, hiking, birdwatching, tracking wolves, moose safaris and beaver watching tours. A DIY dinner here can consist of your catch …

YouTube Viral Video From Starbucks Product (RED)

YouTube Viral Video From Starbucks Product (RED)

¿ Café? [Photo by OliBac] (CC BY-SA 3.0)

A viral video on social responsibility on YouTube describes the Starbucks / Product (RED) partnership in 2008.

For that holiday season, Starbucks was donating 5 cents from the purchase of every Starbucks exclusive drink to help save lives in Africa. The company continues its partnership with Product (RED) today, as part of the Starbucks effort to build deep relationships with coffee growing communities in Africa and contribute to their health and prosperity.

Every time that customers buy a (STARBUCKS)RED product or pay with their (STARBUCKS)RED Card, the company makes a contribution to the Global Fund to help people living with HIV/AIDS in Africa. Through this program they have already generated contributions equaling more than 18 million daily doses of medicine. …

web hosting

Cloud Web Host Options There are a variety of web host options to consider cloud hosting for all business ideas. One of these is SaaS, or software as a service. With this type of cloud hosting, the client pays to use software which the service provider hosts for a subscription fee. In this model, both the software and the server hardware are owned by the host. Another model for cloud hosting is called cloud application platform. This is similar to managed server hosting, except that the service provider can tailor the platform to meet customer development needs. The host provides the platform in this case but not the software. In the open cloud hosting model, open source software allows customers to build their own clouds or develop applications within the service provider’s open source cloud framework. Another option is private cloud hosting, where the …

seo

SEO Optimization With Navigation Labels An effective labeling system for website navigation and information architecture is one of the key components of a well planned SEO optimization business strategy. A website’s labeling system should contain keywords, of course, but there is some confusion among SEO professionals about what constitutes the most effective system. Navigation labels are not only the text that is placed on a navigation button, but include other web page elements as well such as titles, headings and subheadings, breadcrumbs, embedded text links and URLs. When navigation labels contain keywords and are used consistently throughout a website, they effectively communicate both page and site content and provide a clear ‘information scent’ to content that is not available on the web page. Navigation labels also appear on search engine results pages, particularly title-tag text and URLs.

Search Engine Optimization Job When hiring …

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