Where does marketing fit in for your social enterprise?
Beyond the Marketing Hype and Sensationalism
Marketing itself is a significant tool for a traditional business and just as it is important for a traditional business marketing also is relevant for social enterprises and those interested in social entrepreneurship.
At times there’s a view that marketing may involve a lot of hype, a lot of sensationalism and social enterprises and social entrepreneurs may be at times feel they want to get away from that hype and therefore want to ignore marketing overall.
Marketing Can Help Spread Your Social Enterprise Message
Marketing itself doesn’t have to be so hyped up and so sensational and so out of line with a social entrepreneur’s mission. In my point of view marketing can be important for social enterprises because it is a way for you …