Building Your Resilience as a Social Entrepreneur

I enjoy highlighting the works and business ideas of genuinely good people who are trying to make a difference in the world.

Social entrepreneurs, in particular, fascinate me because of their drive and passion towards contribution.

American Social Entrepreneur in Rural India

Today, we are presented with Heidi Krauel who decided to leave her career in finance and spent a year in India selling solar powered lights to slum dwellers. Heidi, aged 34, is one of the 3 social entrepreneurs featured in the upcoming PBS documentary, The New Recruits. This documentary profiles aspiring social entrepreneurs who journey to the world s most volatile and impoverished regions to effect change through business acumen.

Heidi, a tall, blonde, college-educated American woman, travelled to rural India under an Acumen Fund fellowship. While there, she developed a sales, distribution and marketing strategy, while also providing supply chain logistical …

Marketing Your Social Enterprise


Where does marketing fit in for your social enterprise?

Beyond the Marketing Hype and Sensationalism

Marketing itself is a significant tool for a traditional business and just as it is important for a traditional business marketing also is relevant for social enterprises and those interested in social entrepreneurship.

At times there’s a view that marketing may involve a lot of hype, a lot of sensationalism and social enterprises and social entrepreneurs may be at times feel they want to get away from that hype and therefore want to ignore marketing overall.

Marketing Can Help Spread Your Social Enterprise Message

Marketing itself doesn’t have to be so hyped up and so sensational and so out of line with a social entrepreneur’s mission. In my point of view marketing can be important for social enterprises because it is a way for you …

Mixing Celebrity Status with Social Enterprise

Celebrities wield considerable social power and influence and have been known to have traces of entrepreneurial skills.

They’re well known figures. And whether good or bad, they tend to have many followers who look up to them.

Celebrities and Social Enterprise: Is it Possible?

As social enterprises engage in cause-related marketing to spread their message, celebrities who believe in your cause can be very useful for your social enterprise.

Why not use the power of celebrity status to help your social enterprise achieve its mission?

Shoe Revolt, a social enterprise, gives us an example of how to do just that. Check out their recent press releases where they highlight how 2 famous female celebrities are supporting their cause: Sarah Jessica Parker (think ‘Sex and the City’) and Zoe Bell (the stuntwoman from ‘Xena’ and ‘Kill Bill’).

In these articles, the CEO of Shoe Revolt, …

Encouraging Your Beneficiaries to Take Ownership


Creating dependency among the people you want to help is one of the most difficult challenges that social entrepreneurs and social enterprises face. There’s a fundamental debate, a fundamental conflict with short-term programs that alleviate humanitarian need in the moment as well as the long-term durable solution; and finding out the balance between this humanitarian need and the long-term development of people. This is also a debate that many individuals involved in social responsibility are faced with.

Dependency is Detrimental

I’ve actually seen quite a number of humanitarian programs that have created a sense of dependency because humanitarian relief was really targeted only for a short period of time. However as circumstances elongated, that period of time that was intended was actually stretched out. And as it stretched out, the programs didn’t change, or in some circumstances, couldn’t change. By providing …

Are Donors Emotional? Maybe More Than You Think

There’s been an interesting discussion going around about the effectiveness of donors and philanthropy in business development.

It was sparked off from a recent UK report which indicated that only 40% of donors are interested in creating a new national charity rating scheme, while 68% said that this sort of rating scheme would not affect their giving decisions.

Is Social Impact Important to Donors At All?

Check out these really intriguing blog posts. All of them actually refer to each other, so the topic is very much worth a read:

Sean Stannard-Stockton – Do Donors Care Whether Nonprofits are Any Good? Nathaniel Whittemore – Do Donors Care About Impact? Not Really Sasha Dichter – Do philanthropy bloggers care about donors? Social Impact vs Personal Impact

I was actually drawn to the discussion by Nathaniel’s post where he expresses his own explanation about the …

Page 187 of 198« First...102030...185186187188189...Last »